Haida Tire shines at the international feast with its strength

Created on：2024-09-14

The 19th China International Tire & Wheel Expo will be held at the Shanghai World Expo Exhibition & Convention Center from September 4 to 6, 2024. As an important platform for gathering the leaders of the tire and wheel industry in Asia-Pacific, displaying new products and technologies, and gaining insight into the future of the industry, it attracts professionals and industry elites from more than 120 countries in Europe, America, Southeast Asia, Africa, the Middle East, Australia and other regions to attend the exhibition every year.

At this exhibition, the domestic sales and foreign trade teams of Sichuan Tire Rubber (Group) Co., Ltd. and Sichuan Kailiwei Technology Co., Ltd., two main companies under Sichuan Haida Rubber Group Co., Ltd. (hereinafter referred to as Haida Group), brought a number of star products to this event.

As a professional manufacturer of PCR and TBR that has been deeply involved in the tire industry for more than 50 years, Haida Group displayed different series of products of the company's flagship brands "HAIDA", "MILEKING" and "COPARTNER" at this exhibition. Semi-steel products include high-performance sports car tires, AT\MT\RT off-road vehicle tires, new energy electric vehicle tires, taxi tires, winter special tires, light-load tires, etc., all-steel commercial vehicle tires, high-end long-distance new products, new mining patterns, bus-specific products, 16 series and non-inner high-grade anti-load products, etc., a total of 27 products, accurately respond to the global diversified, differentiated and personalized needs, and fully demonstrate the extraordinary strength of China's intelligent manufacturing!

At the exhibition, Haida Semi-steel's new products gathered, including new patterns such as new energy special tire HD317, winter tire HD657, HD697, all-season tire HD625, HD725, etc. The product series is rich and the appearance design is unique, which is highly praised by customers. The new product of PCR off-road series, all-terrain X-T tire HD877, has a rough and domineering appearance, excellent performance, and has the characteristics of both MT and AT tires. It is a well-deserved cross-border star product. TBR products are developed for Southeast Asia, Africa and Central Asia. The 12.00R20 22PR HD776 new mining pattern has a novel sidewall design, thickened tip, widened crown, and thickened connecting ribs, giving people a solid "straight, strong, and upright" appearance. There is also the 275/70R22.5 CP185 bus-specific product that debuted at the exhibition for the first time. It has excellent wear resistance and noise performance, and successfully attracted many merchants to stop and observe.

The three-day exhibition was crowded with people and the atmosphere was warm. Haida Group received merchants from Iran, Russia, Canada, Chile, Pakistan, Kazakhstan, Malaysia, Ecuador, Dubai, Indonesia and other countries around the world, collected information from nearly 200 customers, and the intended orders were more than 1 million US dollars. It can be said that the trip was fruitful and worthwhile!
Haida Group presented the new technologies and new strengths of domestic brands in this exhibition, and gathered with professionals from all over the world to seek cooperative development and work together to promote the progress and prosperity of the industry. It not only enhanced the brand influence, but also further expanded the market and promoted the Chinese tire industry to move towards globalization and high quality.

Haida Group adheres to the core values of "customer first, pursuit of excellence, people-oriented, and long-term benefits", establishes the corporate philosophy of "market is the foundation, development is the key, and innovation is the soul" and the corporate spirit of "loyalty to Haida, never give up", and establishes the development strategy of "developing the tire industry chain, improving core competitiveness, and building Haida's century old industry".

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