HAIDA Group Shines at Automechanika Dubai 2025, Capturing Global Attention with High-Quality Tire Solutions

Created on：2025-12-28

From December 9 to 11, 2025, the Middle East's largest and most influential automotive aftermarket exhibition—Automechanika Dubai 2025—was grandly held at the Dubai World Trade Centre in the UAE. HAIDA Group made a powerful appearance with its four core brands "HAIDA," "MILEKING," "TIANFU," and "COPARTNER," standing out among global exhibitors with high-quality tires adaptable to multiple scenarios. The group successfully gathered over 150 leads from more than 40 countries, secured substantialIntended orders, and marked a remarkable chapter in expanding its presence across the Middle East, Asia, Africa, and Europe.

Global event

Focus on the forefront of the industry

As a bellwether for industry trends and a competitive arena for enterprises, this event drew attention worldwide. HAIDA Group’s booth at Z4-B21 became a focal point with its distinct branding and diverse product matrix, attracting buyers from the UAE, Saudi Arabia, Oman, Iraq, Kuwait, India, Egypt, Turkey, South Africa, Canada, and beyond.

Precise layout

Meeting diverse needs

To address the complex road conditions and varied demands of the Middle East market, HAIDA Group showcased 14 premium tire models across ten categories: Semi-Steel HT, Desert Tires, Semi-Steel Light Truck, Semi-Steel UHP, Semi-Steel MT, Semi-Steel AT, Winter Studded Tires, All-Season Tires, EV-Specific Tires, and Ultra-Cost-Effective Tires. Highlights included heat-resistant and wear-resistant tires for the region’s hot climate, Semi-Steel EV tires (specification 265/45ZR21 XL 108W, pattern HD317) aligned with the new energy vehicle trend, MILEKING MK727 desert tires for rugged terrain, and the EX-COMFORT series emphasizing comfort and fuel efficiency. These products garnered significant client interest, reflecting the group’s deep insight into segmented market needs.

Achieve results

Capture market opportunities

During the exhibition, HAIDA’s team engaged in in-depth discussions with global clients, leveraging its strengths in distinct features, consistent quality, high cost-effectiveness, and superior service. Beyond securing concrete orders, the team gained valuable insights into the latest Middle East market dynamics. The regional tire market is projected to reach USD 15 billion in 2025 and exceed USD 22 billion by 2030, driven by EV adoption and infrastructure development. To capitalize on this growth, HAIDA Group will continue to prioritize customer needs, expand the EX-COMFORT and RUNSPIRIT series, accelerate differentiated product development, and deliver high-quality tires tailored for global markets. This strategy will strengthen direct client relationships and solidify HAIDA’s foothold in the Middle East and worldwide, showcasing its excellence on the international stage.

Sichuan Harda Rubber Group Co Ltd adheres to the core values of "customer first, pursuit of excellence, people-oriented, and long-term benefits", establishes the corporate philosophy of "market is the foundation, development is the key, and innovation is the soul" and the corporate spirit of "loyalty to Haida, never give up", and establishes the development strategy of "developing the tire industry chain, improving core competitiveness, and building Haida's century old industry".

WeChat