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Shanghai International Tire Wheel Expo 2025 Wraps Up Successfully with Haida Group Stealing the Spotlight


From September 3rd to 5th, 2025, Shanghai hosted the 20th China International Tire Wheel Expo. Under the theme "20 Years Together, Driving the Future," the exhibition spanned 40,000 square meters, comprehensively showcasing the latest achievements and development trends in the tire and wheel industry. This grand event attracted businesses from over 120 countries and regions worldwide.









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Haida Group made a splendid appearance with a range of star products, demonstrating its innovative vitality, technical strength, superior product capability, and brand value in recent years. At the exhibition, the company prominently featured 27 product series, including the passenger car tire master brands "HAIDA" and "MILEKING," the truck and bus tire (TBR) master brands "HAIDA" and "COPARTNER," and the bias tire master brands "PASSAGE" and "TIANFU." The product range covered new passenger car tires such as all-season tires, winter tires, new energy vehicle (NEV) tires, light truck series, HT series, XT series, RT series, MT series, and ultra-high performance (UHP) tires; new TBR products including short/medium-haul series, mining tire series, long-distance series, and medium/long-haul series; and new bias tire products like mining series and heavy-duty series. Among them, particularly eye-catching new products that attracted numerous visitors for closer inspection and inquiry included the winter tire series HD657 and HD697; the all-season tire series HD625; the XT series HD877; the NEV tire HD317; the high-value-for-money car tire series RUNSPIRIT and EX-COMFORT; the 30-inch MT series HD869 and the high-performance HD937; as well as the TBR long-distance series CP919A and the mining tire series HD776. These products stood out for their appealing design, unique features, and differentiation.






During the three-day exhibition, Haida Group warmly received and held talks with new and existing clients from numerous countries including Russia, Kazakhstan, Uzbekistan, Kyrgyzstan, Vietnam, Malaysia, Laos, Indonesia, Chad, Sudan, Nigeria, Mauritania, South Korea, Japan, the UK, Argentina, Canada, Mexico, Iran, Egypt, Lebanon, and Saudi Arabia. The company collected information from over 200 valuable potential clients, reached intent-to-cooperate agreements with 26 new partners, and expects orders from new and existing customers to exceed 3 million USD.







Leveraging strong R&D capabilities and a diversified product matrix, Haida Group has deeply cultivated the market. Through various exhibition platforms, it has won widespread acclaim from new and existing clients. Its products are not only well-received in the domestic market but are also exported to numerous countries and regions across Europe, North America, South America, Southeast Asia, and the Middle East. "Driven by innovation and empowered by the brand," Haida is consistently in action. Moving forward, it will continue to deepen technological and product innovation upgrades, advance its intelligent manufacturing and lean production systems, refine its global marketing network, and create personalized service models. With high-quality tires, Haida aims to explore broader markets and vigorously promote the company's high-quality development.
Sichuan Harda Rubber Group Co Ltd adheres to the core values of "customer first, pursuit of excellence, people-oriented, and long-term benefits", establishes the corporate philosophy of "market is the foundation, development is the key, and innovation is the soul" and the corporate spirit of "loyalty to Haida, never give up", and establishes the development strategy of "developing the tire industry chain, improving core competitiveness, and building Haida's century old industry".