Sichuan Harda Rubber Group Co Ltd adheres to the core values of "customer first, pursuit of excellence, people-oriented, and long-term benefits", establishes the corporate philosophy of "market is the foundation, development is the key, and innovation is the soul" and the corporate spirit of "loyalty to Haida, never give up", and establishes the development strategy of "developing the tire industry chain, improving core competitiveness, and building Haida's century old industry".